Iconoculture was founded by Mary Meehan and Vickie Abrahamson as a “cultural research” consultancy in 1992. Our seed investment in 2002 allowed the Company to offer the marketing industry its first web-based subscription service for cultural insight. Iconoculture provides advertising agencies and corporate market research departments with sophisticated, tailored research on consumer trends. The Company has had impressive early success in attracting blue-chip customers like Pepsi, WalMart and General Mills to its customized trend analysis and interactive and multimedia “cultural database.”

Today, a diverse team of farflung writers, researchers, and culture hounds sniff out trends from across the country. A dedicated core editorial, analytic, technical, and production staff turn those observations into action for Fortune 1000 subscribers. Iconoculture, Inc. is headquartered in the historic Warehouse District of Minneapolis, with offices in New York, Chicago, San Francisco, and Los Angeles.

CEO: Dan Frawley

Dan joined Iconoculture in December 2002. Formerly CEO of Techies.com from 1998 to 2001, he raised over $100 million in venture capital and grew the company from less than $1 million in sales to over $30 million in two years. Techies.com filed an S-1 to become a public company but withdrew in the spring of 2000 due to poor market conditions. From August 1996 to July 1998, Dan was a senior vice president of Channel Strategies at Gartner Group, where he was responsible for helping to re-architect the distribution strategy for Gartner. In 1989, Dan was a founder and President of J3 Learning Corporation, a technology-based computer training developer / marketer based in Minneapolis, Minnesota. He remained there until the corporation was sold to Gartner Group in 1996. Dan also served for seven years as an aircraft carrier fighter pilot in the U.S. Navy, flying active missions throughout the Middle East and Africa. Dan is a graduate of the Harvard Business School and the U.S. Naval Academy.

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